It’s sensory overload Sunday morning at Infineon Raceway in Sonoma California. The one and only race on the schedule is the NASCAR Sprint Cup Series Toyota/SaveMart 350. The weather was warm and sunny, the usual stiff breeze, and there were people everywhere.
The pits were full of fans taking specialized Pit Tours, cars in varying stages of readiness before lining up on the grid, crews in droves taking the pit boxes, war wagons and other equipment to the pit lane, and spectators trying every which way but sideways to get photos and autographs.
It’s all about branding for the teams, to promote their sponsors, manufacturers and teams. Everything possible is covered with logos, including the inside top of canopies, tire covers, and pit board signs. Some of those lightweight signs are made of carbon fiber – distinguishable by having no holes, or specialized stiffed cardboard, which does have holes – sometimes lots of holes.
A picture is worth a thousand words, so here is my tome.
