$HOW ME THE MONEY!
It’s all about branding, bottom line and maximizing sponsorship opportunities in racing these days.
In addition to all the stickers required by NASCAR, nearly every part of a Sprint Cup race car is covered with sponsorship graphics and logos. Now that branding mentality has spread to almost all of the visible equipment and accoutrements associated with the race team.
The only sacred spot at this point is the new NASCAR spoiler, which was mandated as of the Martinsville race two weeks ago. They are all black and devoid of design. More about that later.
