World Record for Kept Secret

Ed Bennett, Jim France, Don Panoz & Scott Atherton.

Ed Bennett, Jim France, Don Panoz & Scott Atherton. Photo courtesy GRAND-AM.

Today’s Media Conference at Daytona to announce the “historic, landmark merger” of the American Le Mans Series and GRAND-AM Road Racing was long on hope and short on details; but there are sixteen months to make it happen for one American sports car racing series.

The Fab Four were present for the big announcement – JIM FRANCE, vice-chairman NASCAR & GRAND-AM founder ; SCOTT ATHERTON, President & CEO, Panoz Motor Sports Group; Dr.DON PANOZ, ALMS founder; and ED BENNETT, Grand-Am CEO.

Other notables on hand included ED BROWN, president and CEO of Patron; COLETTE BENNETT, national sports marketing manager for Rolex; chairman and CEO of NASCAR, BRIAN FRANCE; CEO of the International Speedway Corporation, LISA FRANCE KENNEDY; NASCAR president; MIKE HELTON; NASCAR board member, GARY CROTTY; MARK REUSS, President, GM North America; JIM CAMPBELL, General Motors US Vice President of Performance Vehicles and Motorsports; JOHN DOONAN, Motorsport Director, Mazda North American Operations; BETH PARETTA, director of marketing and operations, SRT Motorsports; ANDRE OOSTHUIZEN, VP marketing, Porsche Cars North America; International Motorsports Association, chief operating officer, SCOTT ELKINS; President and general manager of Road Atlanta, JEFF LEE; president and general manager at Sebring International Raceway, TRES STEPHENSON.

In opening remarks, France pointed out that this was a new world record for a kept secret in motorsports – six months and 14 days.

What we know:

  • The new entity will take effect in 2014 starting with the Rolex 24 Hours of Daytona and then onto The 12 Hours of Sebring, events which now can be co-promoted.
  • Probably a 12 race schedule
  • The impetus for joining sports car series started with Ed Brown of Patron talking with Jim France, who then happened to run into Atherton at an industry gathering … and meetings began
  • American Le Mans Series; Chateau Elan Hotel and Conference Center; GRAND-AM; International Motor Sports Association, Road Atlanta and Sebring International Raceway will be combined into a new entity, which also includes Panoz Motorsports Group.
  • The new organization has a Board of Directors: Chairman, Jim France; Vice Chairman, Don Panoz; and members Lisa France Kennedy; Ed Bennett; Scott Atherton; and NASCAR Vice President/Deputy General Counsel, KAREN LEETZOW.

What we don’t know:

  • Name – Branding
  • Classes and categories
  • Schedule for 2014
  • Technical rules and regulations
  • Broadcasting
  • Relationship with ACO and FIA
  • Staffing
  • Officiating
  • Communications
  • Future of the eight groups within ALMS and GRAND-AM:
    ALMS’ CooperTires Prototype Lites Powered by Mazda Series, Ferrari Challenge, IMSA, IMSA GT3 CupChallenge by Yokohama Series, and Porsche GT3 Cup Challenge Canada by Michelin.
    GRAND-AM’s Continental Tires Sports Car Challenge, Rolex Sports Car Series, and TOTAL Performance Showcase

A sampling of the many sound bites:

France said “We do not have a name. We will be going through a plan. We have got some ideas on how to come up with a name for the new combined series.”

Panoz said what was being created is the American Sports Car Series, stressing the American part. “We have to take care of our own business, our own market, addressing our sponsors, our fans, our teams, and that’s exactly what we are going to do. Of course we are going to pay attention to what’s going on around us, but we’ll be acting responsibly in our own best interests.”

France ended the session by saying “And at the end of the day, we’ll find a way to race and compete with each other and figure things out.”

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